Simply put, AMG GmbH is what happens when engineers love what they do, and put their passion and energy into improving engine performance. At MB Star Motors, we’re big fans of the Mercedes-Benz division producing these incredible vehicles.
Australia constitutes the largest per-capita market for AMG products globally. Not surprising, since we love prestige vehicles Down Under!
Where AMG began
The AMG story harks back to the 1960s. Two engineers worked for Daimler-Benz, Hans Warner Aufrecht and Erhard Merlcher. When Daimler-Benz discontinued motorsporting, they developed the engine in their downtime.
The resulting machine was entered into the 1965 German Touring Championship, to resounding success. The next year the pair founded their own engineering firm Aufrecht Melcher Großaspach (combining their surnames and Aufrecht’s birthplace).
In 1990 they AMG signed a deal with Daimler-Benz AG. In 1999 AMG was incorporated, and Mercedes AMG GmbH was born. Nowadays, AMG-performance vehicles span all body styles including Saloon, SUV, Roadster, and Cabriolet.
Australians love AMG models, accounting for about a fifth of local Mercedes sales. (But to be fair, we’re not the only ones enamoured with beauty of the modern Mercedes. In 2019, Mercedes-Benz held its lead position in the luxury car market for the fourth year in a row.)
Why AMG models are so popular
AMG models bring the feel of the racetrack to the everyday vehicle. Who wouldn’t love that? It’s about celebrating those motorsport beginnings, while introducing innovations. And there are always news and stunning AMG models being released.
The feel of AMG GmbH is sporty, but intelligent. High-performance engines deliver cars with superior handling—and then there’s the trim levels. This is motorsport-based technology in a roadworthy machine boasting sleek aerodynamics, power, safety, and comfort.
AMG V8 engines are built with a one man, one engine philosophy. No assembly line: each one takes hours, and is finished with a tag bearing the creator’s signature. The A could just as well stand for art because that’s what Mercedes is creating with these automobiles.
Considering an AMG model? We can answer questions in regards to model specifics. Our team enjoys talking shop—and we love talking engines. Running stats, breaking down the power delivery (i.e. turbo-charging), fuel consumption, CO2 emissions, comparing sprints…
Basically, the AMG is about enhancement. Every aspect, from sports brakes and suspension to the infotainment systems is constantly scrutinised, and improved upon: peak performance engines and restyled design updates delivering premium road-friendly driving dynamics.
Caring for AMG models
Every AMG model is unique, and we’re informed on all fronts. Our crew understands the features specific to each model, and we’re here for your AMG servicing needs, repairs and to answer any questions you might have regarding possible upgrades and modifications.
Here at MB Star Motors, a lot of owners trust us with their AMGs. We could talk about the vehicle dynamics for hours, especially the engine specifications (and sometimes we do!) but our driving goal is always to keep your Mercedes in the best possible condition.
If you have any issues, we have the latest Mercedes Star diagnostic equipment in-house, and a team of passionate and curious technicians who take regular training courses to ensure the highest possible quality Mercedes-specialised workmanship.
Get in touch with our customer service team if you have any questions about your Mercedes-AMG, and how to keep it running at absolute efficiency. Keep in mind our reputation is earned: we’re all about ensuring the best possible specialist car care.